9 cult brands celebrating major milestones this year
Updated / Saturday, 1 May 2021
11:05
Some of these pioneering companies were founded more than a century ago.
Congratulations are in order for a host of our favourite brands this year, as they reach major milestone birthdays and prove their enduring appeal among beauty buffs.
From skincare to styling tools, nail polish to perfume, these cult companies have brought us some of the most iconic products in history, thereby cementing their place in the beauty hall of fame…
1. GHD
It’s hard to overstate quite how revolutionary GHD straighteners were when they were launched in 2001, ushering in the era of poker-straight locks.