Daily Monitor
Tuesday February 02 2021
Summary
You must take deliberate steps if you want to brand yourself. People must know you for something. Of course, many people are known for despicable things but you must not choose that path because it will never take you far, writes
Eronie Kamukama.
They say first impressions last. I recently had a conversation with James Kayima on marketing a business, but as we concluded he told me: “The way you are dressed, if I was your customer and you brought me a quotation of Shs10m, I doubt I would give it to you. Not that you are not smart, you just need look like you’re from the high-end group, look like the money you are asking for. The phone you hold matters and so does the hair, shoes and clothes you wear. That is all personal branding.”