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Lincoln Navigator Finally Navigates to Korea in Grand Debut Photo: Lincoln Lincoln continues its push to become a globally revered brand by bringing its flagship vehicle to a key market. The newest Lincoln Navigator launched in South Korea earlier this spring, debuting in grand fashion with a gala event at the Ashton House in Seoul. The Ashton House, with scenic views of the Hangang River, was the perfect sanctuary for the event. Lincoln Korea managing director David Jeffrey and product manager Kim Byung-hee hosted not one but two presentations back-to-back. The first session was for 73 reporters representing traditional media outlets, resulting in 149 articles and tons of great feedback. In the second, 20 social media influencer-types took photos and videos of the Navigator, generating 83,599 total impressions.

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