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New Lincoln Ads Find ‘Comfort in the Extreme’
Photo: Lincoln
Lincoln Motor Company debuted several new commercials in January that spotlight its vehicles’ ability to take the heat or rain or sound or snow. A quartet of ads make up the “Comfort in the Extreme” campaign, which shows off how the Lincoln Corsair, Nautilus, Aviator, and Navigator make even stressful situations feel comfy.
The commercials began airing earlier this month during the Rose Bowl and Sugar Bowl. The four individual ads as well as the 30-second condensed version spotlighting the whole lineup feature narration from longtime brand spokesman Matthew McConaughey.