When starting a game studio, the focus is often solely on the project being developed. While this is reasonable to some degree, there is also value in allocating resources to create and maintain business relationships from the get go.
In an Africa Games Week talk entitled Doing biz dev from Africa: Lessons learnt , Nyamakop s producer and business developer Limpho Moeti made that case, giving a rundown on business development, and why you should care. Firstly, it s about business relationships that can be beneficial to you and the company you work for and, in Africa, I think it s also [about] business relationships that can be beneficial to your industry as a whole, she said.