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Celebrating Our Spirit: Car dealers focus on consumers
By David Trinko - dtrinko@limanews.com
Auto dealers, such as Lima Auto Mall on Cable Road in Lima, realized the importance of advertising their best deals online after the coronavirus pandemic hit.
David Trinko | The Lima News
LIMA Coronavirus had a strange effect on the car-buying experience.
Customers wanted to buy cars.
Dealers wanted to sell cars.
There just weren’t as many cars available as either wanted, with major brands and their various suppliers shutting down for periods of time during the pandemic.
“It seemed like the consumer was still game to buy,” said Eric Martin, general manager of White’s Honda Toyota in Lima. “I don’t know why, if it was the stimulus or people just needed to get out and do something, because you couldn’t do anything. The customers were there, and the inventory was not.”