At first glance, convenience stores may seem unrelated to Korea s cultural content. However, they are increasingly being recognized as a new platform to promote music where customers can conveniently access classical music and K-pop albums by some of the country s most celebrated artists today.
Pianist Lim Yun-chan, 20, will perform at the prestigious Carnegie Hall in New York City for the second consecutive year, following his highly-anticipated debut on Feb. 21.
Apple Music’s app exclusively for classical music launched in Korea on Wednesday with the endorsement of South Korean star pianists Lim Yun-chan, Cho Seong-jin, Son Yeol-eum and more. South Korean musicians who collaborate with Apple Music Classical expressed their expectations for the new platform. Son said, "I believe it will be a valuable platform that significantly contributes to classical music becomi.
The year 2023 was characterized by visits from world-class orchestras and the realization of numerous previously postponed concerts. While there will be fewer such performances this year, South Korea's classical music scene is anticipated to maintain its vibrancy with competition among top domestic orchestras and star performers. Two of the four leading South Korean orchestras now have new artistic directors .