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Synthetic media and influencer marketing: A tale of two sides

Synthetic media and influencer marketing: A tale of two sides
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BMW signs media agency in ID, renews contracts in SG and China

BMW group, has appointed Publicis Groupe’s media agency, Starcom, as its new media agency of record in Indonesia. It has also renewed its media agency contract with Starcom in both its China and Singapore markets in tandem.

Jane lin badenStefanie sohoGroup asiaPublicis groupeLil miquelaStarcom indonesiaStarcom chinaMedia monksMedia agency

Why AI Won t Replace Influencers Jobs Any Time Soon

The whole business model of influencers relies on the one thing AI struggles to create: authenticity.

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AI Is Coming for the Influencers

Now, brands are paying to advertise with AI-generated virtual influencers synthetic characters that can offer at least some promotional juice at a fraction of the cost. Will it work?

Comunidad autonoma de catalunaMiquela sousaLil miquela

AI-generated influencers stealing business from human content creators

Generative AI-created virtual influencers are now stealing business from human content creators as big brands now embrace AI avatars to promote their products on social media.

Diana nunezLouis vuittonAitana lopezKim kardashianLil miquelaTanzanian sensations kiliNeema danceContent creatorsVirtual influencersArtificial intelligence

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