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2 months ago
CitrusAd Draws Retail Media Rainmakers Concepcion, Kastanos, and Crosby to Support Exponential Growth
NEW YORK–(BUSINESS WIRE)–#advertisingandmarketing–CitrusAd, the world’s fastest growing retail media platform has accelerated executive staffing as retailers and brands look for expertise in deploying optimal ecommerce strategies. CitrusAd’s technology started by helping retailers utilize their first party data to serve up personalization through sponsored products and display ads. Cofounders, Brad Moran and Nick Paech did not stop there, as their team grew, they listened to what the market needed and built out other features that retailers and brands wanted. That flexibility and nimbleness is paying off by attracting new retailers, brands and talent. Three notable recent hires include Dana Concepcion, Maris Kastanos and JR Crosby– all well-respected industry leaders.