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Lotus Built An All-New EV Platform That Could Shape Next Ten Years Of The Company
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Lightweight chassis propels EV development at Lotus
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Lotus Reveals New Electric Vehicle Architecture With Up to 872 HP
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Lotus s LEVA Platform Aims to Debut a Lightweight EV, Officially Revealed—Would it Go Against Tesla Roadster?
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Lotus regroups By Neil Dowling on 2nd May 2021
LONG-STANDING British sportscar-maker Lotus has announced sweeping changes to its business model, with plans for a 360-degree omni-channel for its new retail strategy and emphasis on engineering consulting to the global automotive industry.
Its changes start with a new retail identity program that is being rolled out in its showrooms around the world with the first in Bahrain.
Lotus said that the new identity creates a “sculptural and artistic” showroom that is adaptable to the different types of Lotus retail outlets.
It is also planning a digital store to be piloted in the UK next year.