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SHISEIDO to unveil foundation that strengthens skin barrier with fermented extracts

Japanese beauty brand SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier with fermented kefir extract.

Shiseido will turn away from heavy promotions in China to achieve sustainable sales growth

Shiseido is set to move away from ‘extreme’ promotions during China’s mega shopping festivals as it works towards sustainable and profitable growth.

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