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轻医美吸引资本的背后：安全风险仍存在，价格竞争难避免

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互联网医美局：成于欲望，终于内卷- DoNews专栏

在各大社交平台上，女性们分享的变美日记铺天盖地，有人甚至在全身医美项目上花费了上百万元；医美机构们更是使出钩子一般的宣传策略，1元体验小气泡皮肤美容、9.9元打玻尿酸，就连几万元的高端热玛吉项目也能被打到几千元的价格.. 这个号称是“女性茅台”的行业，正在“勾引”出所有女性包括部分男性的爱美之心。当然，医美圈的暴利和它的热度一样令人啧啧称奇。医美产品的原料生产商拿走了行业里的大部分利润，例如，玻尿酸两大巨头华熙生物和爱美客的产品在2020年毛利率分别为81.41%与92.17%；受过正规培训、经验丰富的医生更是凤毛麟角，机构们为求得人才不得不给出几十万的月薪承诺。当下，随着黑机构和分期贷等乱象被整治，更多95后步入医美市场，医美机构和消费者之间的信任也开始重构。在医美赛道展现出无尽潜力�

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互联网医美局：成于欲望，终于内卷

互联网医美局：成于欲望，终于内卷
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独家：字节跳进医美赛道-钛媒体官方网站

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