Bringing any new product or service to the market is risky, as a company can never be truly sure about how its customer base will react to the new launch.
Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.
For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.
With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.
20 Mistakes Rookie Copywriters Make (And How To Avoid Them) forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.