we re out of money, where can we cut? the one place people cut is on marketing. that turns out to be their biggest problem. if what you have to do is sell and you have a product you need in stores and you cut the one way to talk to your audience, there s a problem. you re cutting off your nose to spite your face. don t cut your marketing budget but look at different ways you can reach your audience. are you spending a lot of money for sort of a shotgun approach when you should be picking people audiotape one by one? perhaps use can change it. i think a lot of people waste money on marketing because they feel like they need to, and they may not be getting sales but they feel like they re building their brand. figure out how to spend the money better. thank you both of you. this week s your business selfie comes from linda o-boyle. she s a former graphic designer and opened her lifestyle boutique in 2016.