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Campaign to inspire girls to oppose domestic violence launched Showcases bond between mothers and daughters, highlights influence of education to empower girls The Ministry of Human Rights, in collaboration with Lifebuoy Shampoo, launched a campaign titled Tum Mazboot Ho (You are Strong), which is aimed at inspiring women to raise stronger daughters and empowering them to oppose domestic violence. Launched on International Women s Day, the campaign showcases the strength of bond that mothers share with daughters and highlights the influence of education in empowering girls. The message, depicted through a short film, is a powerful insight into the mind of a young girl who observes the suffering of her mother and understands that she can rise above such circumstances through education. The film ends with informing the viewers about the Ministry of Human Right s helpline to seek help against domestic abuse.

Aamir parachaShireen mazariMinistry of human rightInternational women dayMinistry of human rightsHuman rightsLifebuoy shampooTum mazboot hoInternational womenHuman rightFederal human rights ministerUnilever pakistanDomestic violenceஷிரீன் மஜரிஅமைச்சகம் ஆஃப் மனிதன் சரிசர்வதேச பெண்கள் நாள்