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Research Shows NZ Brands Are Failing To Deliver On Promises

A first of its kind study has revealed more than 71% of New Zealanders feel brands are not making good on their promises.

Community Scoop » Research Shows NZ Brands Are Failing To Deliver On Promises

Business Scoop » Research Shows NZ Brands Are Failing To Deliver On Promises

Bangkok Post - Can GenAI bring a gilded age of creativity?

Bangkok Post - Can GenAI bring a gilded age of creativity?
bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.

A budget for lunacy – why marketeers need to turn traditional assumptions about consumer behaviour on their heads

Companies are struggling to connect with customers who are abandoning or upturning traditional life milestones and the pressure is on to come up with more creative types of engagement if brands are to remain or become relevant.

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