ColoradoBiz Magazine
Are you ready to return to the gym in person?
March 24, 2021
When fitness businesses reopened during the pandemic, they implemented COVID-19 safety measures such as limited capacity, frequent equipment cleaning, reservations and waitlists, and mask mandates. Many gyms, cycling studios and other establishments soon found that as they adapted their business models, customers adapted to new workouts.
“People have a renewed appreciation for fitness and its contribution to long-term physical and mental wellbeing, now more than ever,” says Jason Carter, regional vice president for 24 Hour Fitness. “We’ve been pleased that our club members are not only excited to return to the gym, they are also adhering to our health and safety protocols, wearing masks, practicing social distancing and more.”