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How Saifeena became an ideal fit for Tata Sky s rebranding exercise

At times, it can be tricky to crack the right brand-celeb deal. Co-founders of M5 Entertainment tell us how they managed to make this match.

Sonyav kapoorKareena kapoor khanSaif ali khanTata skyTata playAmrita mendonzaLife jingalalaKareena kapoorM5 entertainement

If the change lands well, we ll gain more than we ll lose : Anurag Kumar, on Tata Sky to Tata Play

Tata Play's chief communication officer on the need for a broader definition of entertainment for the newly revamped brand.

City ofUnited kingdomHina khanAnkita lokhandeAnurag kumarGauahar khanAwez darbarMahhi vijjTata playLife jingalalaTata sky bingeTata playTata skyKishwer merchantBinge mobile appHotstar premium

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