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Snapchat Says 53% Of Its Snap Originals Are Fronted BY BIPOC Or LGBTQ+ Leads

Additionally, in terms of its Yellow accelerator program, which launched in 2018 to invest in startups working at the intersection of tech and content, Snap says its 2021 class comprises seven out of nine startups who count at least one BIPOC or woman founder. Since the launch of the program, Snap says that 22 of the 39 participating startups or roughly 56% have at least one BIPOC founder. “In 2021, we are making DEI fundamental to everything we do,” CEO Evan Spiegel and VP of DEI Oona King wrote in a letter introducing the report, “from who we hire, to the algorithms we design, to our products that support creativity and friendship.”

Realscreen » Archive » Extra: Snapchat takes Life by the Horns ; int l sales appointments at Fremantle

The latest docuseries from Snapchat, Life By The Horns follows 23-year-old Ezekiel Mitchell (pictured) on his life or death journey to become the best bull rider in the world and the first African American to win the title in over 35 years. The series promises viewers an inside look at Ezekiel’s rise to success as a Black cowboy as he pursues his dream of becoming a champion bull rider. Beginning his training as a child and learning via YouTube videos, Zeke’s knowledge and athletic ability enabled him to burst into the Professional Bull Riding (PBR) league as a force to be reckoned with in his rookie year. Against all odds, he’s at the top of his game, making it his mission in life to become a PBR world champion transcending the predominantly white sport.

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