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While attractive hospitality workers typically earn higher customer service scores than their peers, wearing face masks—a practice widely adopted during the COVID‑19 pandemic—levels the playing field, a new study says.

Dogan gursoryLifang liangInternational journal of hospitality managementCarson college of businessShanghai business schoolTaco bell distinguished professorHospitality business managementInternational journalHospitality managementSouthwestern universityShanghai business