„If you love nature, nature loves you – this is the motto we are using to launch a new phase. For us, switching to organically-grown coffee is a big step forward and an important goal of our long-term sustainability strategy. Such a change is challenging, but we believe it is meaningful and necessary. We are also pleased that we have managed not only to ensure an uninterrupted supply of organic coffee but also to offer it to the consumer at the same price,“ says Saulius Žilėnas, CEO of Reitan Convenience Lithuania, which operates the Caffeine chain of cafés.
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