December 18, 2020 11:15
Grill’d burger chain has been firing shots at competitor KFC in recent months, and continues to do so with a new tagline ‘Fringer Lickin’ Better’.
The new positioning comes in Grill’d’s latest tactical ads for new Healthy Fried Chicken (HFC) Bites.
Grill’d Finger Lickin Better Outdoor
The tagline takes aim at KFC’s world-famous ‘Finger Lickin’ Good’ slogan, with Grill’d pushing their natural, healthy fried chicken as an alternative.
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The new HFC Bites come in Natural or Sticky Honey Soy and Grill’d says they are 100% natural just like the rest of the Grill’d menu, including zero artificial colours, flavours and preservatives.