We just acquired a company which is a new group within hachette. Perseus is a great group of publishing nonfiction for all kinds of readers. Was the importance of having all these different inputs . Why not go all your books hachette . The wonderful thing about publishing is successful publishing is done out of creative teams that have the kind of focus on the kind of book we are doing. A way of publishing. You a notice throughout times the Publishing Companies that have two peoples names together, little and brown, the harper brothers for a long time. Publishing is a collective activity. So you want to group that are focused about individual titles. One brand across all those books would lose it into the object of each of those publishing imprints as to the different personalities, different books they love, giveaways to bring them into the world and you want to have that branding not because of consumers care so much. Nobody is looking a at a spine d see if the basic book necessarily
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