Consumers have a strong desire to differentiate themselves from others in the marketplace. But research from Tuck’s Nailya Ordabayeva finds that conservatives and liberals accomplish this differentiation in very different ways.
Congress is debating tax policy with an impending massive increase in taxes looming for all tax-paying Americans in 2011. If the congressional Democratic leadership relents, then over the next few weeks the American people may see votes on preventing the tax hikes, but these votes are pure political theater, signifying nothing, since nothing will be signed into law before the November elections.
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