After joining the fourth hour of 'Today' as a co-host in 2019, she began recommending books in a monthly segment on the program, and in a short time has became a publishing taste maker.
Colleen Hoover from Texas has sold more books this year than James Patterson and John Grisham. The bestseller lists fails to capture the size of her audience.
Her newest work, "It Starts With Us" a continuation of "It Ends With Us" is out today. It'll probably sell as well as everything else she does. But Hoover herself says, “I read other people’s books, and I’m so envious. I’m thinking, ‘Oh, my God, these are so much better, why are mine selling the way they are?’”