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Vuma and My Community Cooks shine spotlight on SA s creative talent
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Local campaign wants to resurrect struggling entertainment industry and give creatives a lifeline
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May 19, 2021
The internet became a lifeline to the outside world during 2020, connecting South Africa’s remote workforce to their jobs, children to teachers and educational resources, and families to virtual entertainment.
According to Vuma’s 2020 End-User Customer Satisfaction Research Study, which assessed the fibre internet usage of over 27 000 respondents during the lockdown, work accounted for 96% of households’ frequent fibre internet usage. Social media (96%) and streaming TV services (91%) were also popular in homes during this period, with teens, pre-teens and younger kids being the highest consumers of content on these platforms.
The internet was also a family lifeline for 86% of pensioners, or “silver surfers”, who braved the new world of personal voice and video calling to keep in touch with loved ones they were prohibited from meeting in person. A further 82% used it to stream videos on platforms like YouTube – however, just 40% were ready to do their shop
Support Reach for a Dream s Mission to Fulfil Virtual Dreams of SA s Young Isolated Patients – The Home Of Great South African News
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