April 27, 2021 5:06
Nova 91.9 breakfast duo Ben Harvey and Liam Stapleton have been announced as the faces of a new marketing campaign from Vicks VapoDrops.
Ben and Liam were tapped for the campaign by global promotion agency The Marketing Arm, and the pair feature across the campaign’s TVC, outdoor, social and retail assets.
The former national Triple J breakfast pair feature in the campaign on their own radio station, as Ben provides Liam with a Vicks VapoDrop so he can perform at his best on-air (and also taste and smell fried chicken again).
The commercial was filmed in Melbourne, while the campaign also included work from Proctor and Gamble’s international Branch in Singapore and global talent procurement agency The Marketing Arm in the UK, as well as Sydney agency Publicis Communications.
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February 4, 2021 10:12
Nova Adelaide breakfast team Ben Harvey and Liam Stapleton have given new meaning to out-of-home engagement, taking their show live to a billboard in central Adelaide.
The duo conducted the full broadcast of off their Thursday morning show suspended in front of a billboard on Rydges South Park, Adelaide, something they claimed is a “world first” for a radio show.
Ahead of the broadcast, Harvey and Stapleton said they were surprised that the Nova bosses had let the idea get off the ground.
“We can’t believe we convinced the bosses to give us a billboard to do whatever we want. We thought instead of a picture of us, why not chuck our actual selves on there to give people the authentic experience,” they said in a statement.
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