KraveBeauty wanted to press reset on the excess in the cosmetic industry through a Skincare campaign aimed to inspire other beauty brands to commit to responsible production and encourage consumers to shop intentionally.
Niceshit, in collaboration with Universal Favourite, Sydney crafted the B
KraveBeauty's Great Barrier Relief is a K-beauty product going viral on TikTok. I tried the serum on my dry, sensitive skin and spoke with a dermatologist about its skin repairing benefits.
Forget reading product reviews, we’re rushing to TikTok to see whether the moisturiser in our shopping cart has been approved by American skincare expert Hyram Yarbro. And with over 10 million followers and subscribers to his name on TikTok and YouTube collectively, it seems that plenty of other people are doing the same.