The 18-storey BEA Tower, built at a cost of US$196 million, houses the bank’s Qianhai branch, innovation centre and data lab. The 105-year-old lender is targeting wealth management and fintech in the bay area.
The bank’s red-and-white logo – in use since 2002 – will change to a Solar colour scheme redolent of a dawning sky with a yellow-to-orange gradientIts slogan will exhort customers to “Live every moment,” a more dynamic take after the global Covid-19 pandemic than the current “Enriching your world” tagline
Like its competitors, Bank of East Asia is betting on Hong Kong’s expanded role in the Greater Bay Area to tap the growing affluence and China’s potential for wealth management.