Even high-net-worth individuals (HNIs) have taken a shine to lab-grown diamonds, which earlier attracted mainly the 18-35 age group that could not afford natural diamonds, said people in the know. This, they said, has prompted listed players like Senco Gold & Diamonds to enter the market in this financial year to tap into the growing demand. Price remains a key magnet for customers, to be sure, as a carat of lab-grown diamond (LGD) costs ₹60,000-70,000, a fraction of ₹10-11 lakh for a natural diamond. "