the hard way means never taking short cuts. the hard way is how lexus spires absolute nfidence. this is the pursuit of perfection. see what it takes at lexus.m/thehardway.
[ male announcer ] not l steel is created equal. not all manufacturing processes are created equal. not all engineering standards are created equal. which is why not all luxury vehicles are created equa the hard way means never taking short cuts. the hard way is how lexus spires absolute nfidence. this is the pursuit of perfection. see what it takes at lexus.m/thehardway.