Meghan Ferguson, digital media manager for Vizeum in Cape Town, says marketers and retailers can learn a few things from the last couple of years of Black Friday in South Africa.
From clocking a significant amount of revenue from smaller towns to navigating the macroeconomic headwinds, Lexus has cracked the code for the Indian market. However, it is vigilant. “We need to carefully watch as we go towards the second or maybe the third quarter of 2023,” says Naveen Soni, president, Lexus India
It has been 5 years since Lexus began its operations in India, and to celebrate this occasion, the carmaker has announced a buyback program for the ES 300h model.Under the 'BuyBack Promise' program, Lexus promises up to 60% of the residual value in the luxury car market and low-cost finance options.