China: Yet Apple s show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May.
SHANGHAI, June 29 (Reuters) - When tech giant Apple
joined China s livestreaming frenzy, a major driving
force of the e-commerce boom in the world s second biggest
economy, it launched without deep discounts or a celebrity ho.
When tech giant Apple joined China s livestreaming frenzy, a major driving force of the e-commerce boom in the world s second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers.
SHANGHAI - When tech giant Apple joined China's livestreaming frenzy, a major driving force of the e-commerce boom in the world's second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple's show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout.
When tech giant Apple joined China's livestreaming frenzy, a major driving force of the e-commerce boom in the world's second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple's show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May. Apple's move illustrates how livestreaming is evolving in China from an initial model of massive sales via big discounts, as more big brands seek greater control of a process rendered costly by a fragmenting market and growing use of superhosts.