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L Oréal CMO: Digital Advertising Has Got To Be useful, Non-invasive And Integrated

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United kingdomJenni bakerGumgum wallacePeter wallaceSophie woollerAccenture corbinMatthew corbinLex bradshaw zangerDigital advertising focusDrum labsDrum awardsOnline mediaDigital advertisingD spend2b marketing

Marketers want to make their advertising work for social commerce

Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs.

United statesKimeko mccoyCheryl greshamVickie segarBrendan gahanJessica spenceLex bradshaw zangerVillage marketingWith jessica spenceBeam suntory

Shopping reinvented : L Oréal eyes impulse sales on TikTok

In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt.

Andrew serbyAlex manningLex bradshaw zangerTiktok shop

Global first for L Oréal with new TikTok shopping link

Global first for L Oréal with new TikTok shopping link
cosmeticsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsbusiness.com Daily Mail and Mail on Sunday newspapers.

United kingdomBecky barghLex bradshaw zanger

Here s How To Impress The Marketing Awards Judges As Entry Deadline Looms

With the deadline to enter The Drum Awards for Marketing upon us, jury co-chairs Sanyu Dillon of Penguin and Lex Bradshaw-Zanger of L’Oreal share what they want to see from this year’s entrants.

Sanyu dillonLex bradshaw zangerL oreal united kingdomDrum awardsPenguin random houseMarketing grand prixMindshare unitedThe drum awardsRand strategy

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