who did it. the business model, it s really made it into a point it s not sustainable for a lot of advisers to work with the poor or people who are just barely making it. so it s all about priorities. so. ryan is big on this as well. ryan, you re very big on mentoring people. this is one of your biggest points in your book. people need mentors. they need to say, hey, i like the way you make money. let me in on that. it s time for us to start looking for education from outside of the box thinking. we don t have to go to a financial adviser, but you must get educated. if i m putting in $25 a week or putting in $150, how do i do so without getting scraped through with these fees that lewis keeps talking about? are there ways to get in and not end up overpaying to be a small investor? we have to educate ourselves. direct purchase programs, many companies are charging zero dollars for you to invest directly. stock websites that invest $4 per transaction fee. you have bye buyandhold.
of something because they have not put pun in the market. what i ask is what other alternatives do you have? show me another that can give you a 13.2% return. for a three-year average, what is what the dow jones gave us in the past three years. you show me another that can give that type of return or security. what we have to do, this is what lewis has been doing for years, what i have been doing for years, directly addressing and making sure you know there are other alternatives such as exchange traded funds. for $150 a share you can buy the entire s&p 500. all you need is a trading account to get in. this gives you exposure. to the entire s&p 500. again, you don t trust because it s high risk. there s ways to mitigate that risk by diversifying your portfolio. i want to remind my viewers that you and you, lewis, you talk to people who in many cases start off without a great deal of financial literacy. not guys dealing with exclusively high net individuals who know the financial
bottom of 6,547 to its new record of 14,539, set on march 14th, the question is, stay in or cash out? it s an important question and one i ll get to later in the show. first, i want to focus on the 47% of you who admit you do not invest in stocks. not even through an ira or a 401 kansas city k or some sort of pension plan. we re going to figure out why you don t and bust some myths so you can take advantage of the market even in the midst of a bull rally. let s start with the reasons you aren t invested. you have no money, no trust in the system and no guts to withstand the ups and downs and uncertainty of the market. you re just plain scared to get in. joining me now for more on this, lewis barahas, who heads up his own management firm in california, and ryan mack, a financial planner and a vocal advocate for financial literacy in america. ryan, let s start with you. no money, that s what a lot of people say.
it s very important for you to educate yourself about how to go about purchasing different types of things. folio.com, oneshare.com allows you to invest in one stock and get one share as a gift or something. like a gift to a kid or something, to encourage them. put it up on your wall and gives you good motivation. i m advocating making sure that before you put your dollar in anything, get fully educated. both have written great books that appeal to those who are otherwise intimidated by the idea of getting into the stock market. lewis and ryan, thank you. okay 47% of you who don t invest, that s it. i m off my soap box. no more complaining, no more berating you for not cashing in on this rally. next i m talking to the 53% of you who do invest in the stock markets. stocks are still on a tear, but how long will this run last? longer, i think, than some of you may think.
what would you say, i never asked you this, what s your key to understanding money? my question is we must live below our means and put a little away to build future. it gives cushion and that allows a less stressful life, quite frankly. this is why we ve been fighting. you don t put money away. i think it s something you should use to get more money, seize opportunities, take measured risks. he likes to risk his, i like to save my, i don t want to lose it. that s frankly a way a lot of spenders and savers are. she has a minivan. and he has a motorcycle. a perfect metaphor. in our relationships or dealing with any part of this economy, our goal for you this hour is by the end of this hour, you will feel confident about money and be able to speak money in your job, with your mortgage banker, with your spouse, with a little more confidence. we wrote a book about it, but we didn t do it alone. here to help you for the hour, jeff garrier, lynette, cal fanni-fox, a