A popular Keystone festival is rebranding this year after nearly three decades. Event organizers at The Keystone Neighbourhood Co. announced this January that Winter Bluegrass Weekend will now be called the High Country Hootenanny. Marketing.
Doozie Martin, the Friends of the Dillon Ranger District’s executive director, has been looking for ways to connect to a younger audience and get them interested in how the nonprofit works to support the White.