Beyond bathrooms: VitrA opens new showroom in London
Recently opened in Clerkenwell, VitrA’s two-storey London flagship promises to be more multi-sensory bathroom social than a conventional show space
In partnership with VitrA
Bathing, showering, washing and luxuriating is a multi-sensory experience that is difficult to replicate online. The delicate art of bathroom design draws not just on furniture choices and a floorplan, but also material texture, quality, tactility, finish, engineering, ergonomics and efficiency. The satisfying feel of a faucet’s on/off action, the burnished metallic look of a mixer tap – replicating these experiences is not part of the internet’s skill-set. Which is why bathroom specialist VitrA has opened a 5,600 sq ft, bricks and mortar flagship space in London’s Clerkenwell district. An acknowledgment of the internationally renowned brand’s global reach and a catalyst for further growth worldwide, VitrA London promises to be not just
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VitrA Bathrooms opens flagship showroom in London s Clerkenwell
Dezeen promotion: bathroom brand VitrA has opened a showroom in London s Clerkenwell, where it will present its latest products and host design events.
Spread across two floors of the Turnmill Building on Turnmill Street, VitrA London has been designed by architecture studio TP Bennett as a creative hub for architects and designers.
VitrA London has been planned as a creative hub for architects and designers
Divided up into different zones, it features a show space for bathroom collections by designers including Ross Lovegrove, Arik Levy, Terri Pecora and Claudio Bellini.
It also includes a library of inspirational material, and a dedicated events space to host a programme of talks, workshops, social events and exhibitions, as Covid-19 regulations allow.