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CarLotz Unveils First Major Brand Campaign
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The Pitch: Advertising and marketing news for 7 13 21
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Lauren Llewellyn
Kathryn Canning
Kathryn Canning was promoted from digital strategist to senior digital strategist in the agency’s creative and digital group.
Lauren Llewellyn was promoted from account supervisor to director in the corporate advisory group.
And
Perry Lowder was promoted from senior brand strategist to brand manager at brand consultancy division Joe Smith.
Perry Lowder
In place of its annual recruiter session, which couldn’t be held in-person this year due to the pandemic, the
903 Creative to showcase the work of the 105 students that make up its Class of 2021. Before the site went live April 26, 13 of the students had already lined up jobs at such employers as Google, Microsoft, Mother and Deutsch LA. The class graduates May 15.
Photograph to croon about the media organization app.
The video ad starts out the same as the original hit, but lead singer Chad Kroeger soon switches up the lyrics as he swipes through his old photos.
“Falling down the photo rabbit hole / is it my hair or just a ramen bowl? … Every memory regretting all my hairstyles / if you wove it all together it would go for miles / it’s hard to braid it, time to shave it,” he sings, to a photo montage of his blond locks being cut into a shorter style.
The ad was created by Arts & Letters Creative Co. for Google, and it’s called