a technique turns into an art form when it becomes obsolete. hand or lettering that grabs the eye is a trademark of artists ruthy both one hundred thousand followers on instagram optical illusions are one of his specialties. comes from the french speaking part of switzerland but he now lives and works in berlin. he calls his work one hundred percent and not even when he draws computer pixels by hand. runs he creates logos for sporting goods firms and restaurants. and he shows his lettering art in galleries. i think that one of the main reason why i like to do it by is when you do it with a computer it can be as beautiful as you want but somehow it doesn t exist. it its own need light and pixels whereas this is and then we can talk to it s here