so the general principle is, any problem, any societal problem nudges and choice architecture can play a helpful role. but there s almost no problem that can be completely solved simply with light handed interventions. so when it comes to dealing with a pandemic, let s say vaccine take up, i ve seen three stages in this process. in the first stage there wasn t enough vaccine to go around. and so the main government problem was deciding who gets to go first. the second stage we had to deal with the hesitant and a procrastinators and nudging could play an important role, make it easy is our mantra, take the vaccine to the people,
but there s almost no problem that can be completely solved simply with light handed interventions. so when it comes to dealing with a pandemic, let s say vaccine take up, i ve seen three stages in this process. in the first stage there wasn t enough vaccine to go around. and so the main government problem was deciding who gets to go first. the second stage we had to deal with the hesitant and a procrastinators and nudging could play an important role, make it easy is our mantra, take the vaccine to the people, make it as easy as possible to get an appointment and so forth and so on. we ve now reached a third stage where the unvaccinated have fairly strong opinions,
problem nudges and choice architecture can play a helpful role. but there s almost no problem that can be completely solved simply with light handed interventions. so when it comes to dealing with a pandemic, let s say vaccine take up, i ve seen three stages in this process. in the first stage there wasn t enough vaccine to go around. and so the main government problem was deciding who gets to go first. the second stage we had to deal with the hesitant and a procrastinators and nudging could play an important role, make it easy is our mantra, take the vaccine to the people, make it as easy as possible