it is coming for everyone because we are allowing social media to be this are bitter. of something trends on twitter for 5 minutes suddenly everybody reacts to it as if it really is something we should be concerned with. if you are a corporation and you see all my god, people are saying we will boycott our brand because christie teagan said something or this person said something controversial but here is the thing about trending on twitter. it goes away like the tide, it comes in and goes out and you don t see it again so too many companies, too many people reacting to what is going on on twitter. what is weird is not the real world, not apologize, put your head down and if you feel you are in the right don t apologize because when you do that you are writing your career execution because the woke mob will see that as this person is weak and then they finish you off. todd: let s pop up on the screen the underlying article that started this discussion we are