invest in your neighborhood. support other entrepreneurs. and build generational wealth. jay-z also has tried to say, we should all be oriented towards prosperity. not just having money as materialism or capitalism as bragging. but prosperity within the neighborhood. what does that mean to you and the way you ve worked with him? one of the great things about our culture, when we started, it was about expressing ourself. then it became, oh, let s get money. then it became, first generation wealth. all of us grew up with bronze spoons in our mouth. they were rusted. we never grew up with silver spoons in our mouth. we went from getting money to creating wealth. now we talk about wealth preservation. when he talks about don t just have a street named after you, build your neighborhood. when he talks about creating legacy and generational wealth, i think that was a process. jay would tell you there s levels to this. we re off the street corner now and we re in a corner office so let s ma