if you don t like that person you swipe to the left and they are deleted. it s the newest way to date and, let s be hon effort, hook up. one of the founders, whitney wolf happens to be a good friend of mine. she started off helping a guy named sean rad who had a few different ideas for apps on your phone and one of them happened to be tinder. he handed it off and asked her to test it out with her friends to see if she got a real will response. whitney set out to convince new millennials to and it started to grain real traction and spread to her home state of utah and beyond. in 2013, whitney was featured in marie claire uk, highlighting her success as a young woman especially in the tech industry as we know is dominated by men. the title of the article was does tinder empower women?