Leaked. And it was never written to be leaked. And at first we thought, thats just awful. It was only a few days later that we suddenly realized the power of what had just happened. Because people around the world embraced the fact that the times had the courage to do a deep z dive on itself, which we have done and to say heres what we have done right, heres what we must improve on and within a month i cant tell you how many calls i received from other Newspaper Publishers around the world asking for to come and meet with the people who had done the innovation report because it was a wonderful wakeup call. When dean became executive editor at the same time, one of his first steps was to reach to our business side and take alex and make her an executive in charge of Audience Development. As you noted, one of the great findings was that the journalists must take greater responsibility for building their audience. Welcome to the world of social media. As fewer people come to a home page a