Martyn and his family purchase two to three packets of the bacon product a week.
Speaking to the Comet on his 15 minutes of fame, Martyn said: I heard on yesterday s show that they were asking for anyone who s had a notification from a supermarket - which for me, was Sainsbury s - as to whether or not they were the number one buyer of any specific product in their local area. I sent them a text in with plenty of detail, saying we were the number one buyers of Be Good To Yourself unsmoked bacon medallions.
Loving the amount of detail included into his text into Radio 1, the show s producers got back to Martyn right away, eager to get him on the air.