Sleep and stress supplement market From supplements as treats to trending ingredients like CBD and other botanicals, the stress/sleep market is open for innovation.
High stress impairs sleep, and impaired sleep exacerbates stress although a vicious circle for consumers, it’s a combination that could offer white space for supplement manufacturers. A variety of stress/sleep support formulations are available on the market, but other innovative products offering a single solution can still make their mark. SKUs that address additional areas of concern, such as immune or eye health, benefit from even broader positioning. The following CPGs provide insight into the innovative ingredients and delivery formats already at retail.