July 30, 2021
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Why the unconscious is the path of least resistance to eradicating bias in your workplace
(Credit: Unsplash)
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.
Author: Leslie Zane President, Triggers Brand Consulting
• Efforts to consciously persuade people not to be biased are counterproductive.
• The brand research concept of ‘connectomes’ can be applied to perceptions of groups too.
• Exposing people to positive reinforcement regarding other groups can influence such social connectomes.