It’s no secret that hospitality’s path to recovery has been a long and challenging road. If 2020 was the year that travel came to a grinding halt, 2021 was the year of cautious optimism as hoteliers waited with bated breath for a return to relative normalcy. The industry was braced for a comeback, eagerly awaiting the first rush of excited travelers to spill off the airport tarmac and back into the welcoming arms of global hotel brands. Staff was welcomed back, amenities reopened, lobbies and guest rooms were pristine, processes were reformed, and soon enough, leisure travel became the industry’s beacon of hope.
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