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Families Invited To Join PBS For A Summer Of Possibilities

How Beloved Kids Franchises Are Migrating From Traditional TV To Streaming

As streaming companies strive to draw and, crucially, hold on to subscribers, the importance of kids’ content keeps growing. Children are famously loyal to their favorite shows, and parents are therefore seen as less likely than others to cancel their subscription (what industry jargon calls “churn”). Variety does a good job of examining how this scramble for kids’ content “the most heated front in the streaming wars” is actually playing out. It outlines what the key players are doing to appeal to families as viewers cancel their traditional tv subscriptions and shop around for streaming services. The article reports on the boom in original kids’ content, particularly at Netflix, which is leading the way in this field. Chris Nee, who has an overall deal with the company, comments on the creative freedom she enjoys: “Some places like Disney, they would be much more measured in what they wanted to give any one person. Like, ‘What’s your capacity?’ And it

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