From the folkloric universe of Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, comes a brand new exploratory tome aptly titled A Perfume Atlas.
The maison's master perfumer speaks with VMAN’s Kevin Ponce about the latest fragrance in the brand’s scent repertoire and the connectivity of emotions and memories that perfumes unlock.
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The last several months have shown us what we will consider to be self-care essentials no matter how dark and weird current events become. Skincare and bath salts, yes. Nail polish? Maybe not. Perfume, surprisingly, has proven be particularly pandemic-proof: Sales for all things home-scent-related have surged, while traditional spritz-on-the-wrist fragrances have continued to sell apace, even when most of us are venturing out, if at all, with masked nostrils muted to the smells of the world. For many, this has actually been a time of awakening to the power of perfume its ability to transport our minds through time and space, to comfort us, to give meaning, even magic, to mundane moments. In an atmosphere of enforced isolation, scent can provide a sense of connection to each other, to nature, to ourselves and what used to be a quick spray on the way out the door can instead be a meditative, Calgon-take-me-away-esque ritual, rife with transcendent pleas